AI is transforming the creative landscape while raising complex questions around creative attribution, copyright, and responsible use. 

In our conversation with Adobe’s Andy Parsons, Global Head of Content Authenticity, and Jace Johnson, Vice President, Global Public Policy, we discussed digital content provenance, trust, and what it means for creatives in the age of AI. 

We also explored the Content Credentials standard, why transparency matters, and address unique challenges to creative transparency, copyright, and attribution at the enterprise level. This interactive session covered Adobe's approach to these challenges, the future state of content authenticity, and provide an opportunity for members to ask questions about navigating the AI age while maintaining trust and integrity in their work. 

Date: 3/24/26

Length: 57 Minutes

Watch the recording on Frame - https://f.io/z7WIkU7O

Speakers:

Andy Parsons, Global Head of Content Authenticity, Adobe and C2PA Steering Committee Member 

Andy Parsons is the Global Head of Content Authenticity at Adobe, leading efforts to verify and authenticate digital content through the Content Authenticity Initiative (CAI) — a global coalition of more than 6,000 members from industry, civil society, and journalism — and the Coalition for Content Provenance and Authenticity (C2PA), where he champions transparency and trust in the digital ecosystem through Content Credentials. Prior to Adobe, Andy founded Workframe, a visual collaboration platform, and co-founded Twill Health, a leading digital therapeutics platform, and led McKinsey's educational technology group as CTO. A recognized thought leader in content authenticity, Andy is regularly quoted in The New York Times, WIRED, Fast Company, and others; in 2024 he was named Technologist of the Year by Fast Company, and in 2025 was included on the TIME100 AI list in the Innovators category. He holds a Bachelor of Science in Electrical Engineering from Tufts University. 

Jace Johnson, Vice President, Global Public Policy, Adobe 

Jace Johnson leads Adobe’s efforts with governments around the world where he is solely focused on “Advocacy that Matters” a phrase that articulates Adobe’s approach of finding solutions to difficult public policy issues that build societies, economies and individuals in every country. Prior to joining Adobe, Jace served as Chief of Staff in the United States Senate. Jace also has a background in corporate finance and taking a tech startup from founding to a successful IPO. Jace earned a Master’s degree in Business Administration from The George Washington University and a Bachelor’s degree in Business Administration from Brigham Young University.